4 Tips on Selecting your Book Title

Let’s face it. Some readers may not judge a book by its cover, but more often than not, they will judge it by its title.

Your book title is the entryway for your readers. If there’s a blockage (a.k.a. Your title is uninteresting and unappealing), then no reader would dare pass through.

I am blogging today because I want to help you decide on what your book title is going to be. Take note that in this blog post, I will be giving you tips on how to select titles for nonfiction books.

Tip #1: Identify your target audience

Who are you writing your book for? This question is essential in deciding on your book title and most especially, during the process of writing your book. It would be more effective if you have a target audience, rather than making a book for the general audience.

Take a look at the full title of my first book as an example: Money in Words: A Guide for Writers to Making Money Online

My target audience is writers, which is why I included “writers” in my book’s sub-title. When you do it this way, you are more likely to catch the attention of your target audience.

Another good example for this is the  “for Dummies” books. If you think about it, we are all dummies in some way. I may have excelled at writing, but I know nothing about forensic science.  If I were interested to learn about forensics, I would belong to the target audience of the “Forensics for Dummies” book.

Tip #2: Spike the readers’ interest

Again, your title is an entryway. Create a title that would make it look like there’s a candy shop on the other side of it.  An interesting title makes an interested reader even more interested.

Take a look at the full title of my first book as an example: Money in Words: A Guide for Writers to Making Money Online

To spike my readers’ interest, I used the phrase “making money online” as a part of my sub-title because it’s what most of us, writers, somehow want, right?

Tip #3: Create a title that is easy to remember

It will always be an advantage to have a book title that is easy to remember. This way, readers would remember your book whenever they are faced with any situation that is related to the information that your book holds.

It would also be easier for your readers to recommend your book to their friends, colleagues, and family if they can remember your book title.

Take a look at the full title of my first book as an example: Money in Words: A Guide for Writers to Making Money Online

Since nonfiction books often require sub-titles to elaborate the essence of the book, you can make a simple and short title that is easy to remember, such as Money in Words. Easy, right?

Tip #4: Make sure that your title reflects the essence of your book

Lastly, the most important thing to remember when selecting your book title is to make sure that it tells your readers at first glance what your book is about. Since my book is a guide for writers to making money online, that’s what I put in the title.

You must not create a title that is misleading in any way. For example, if you are writing a book about how to deal with in-laws, you can’t put “The Guide to Dealing with Dragons” in the title, right? Or can you?

So, what’s your book title going to be?

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